Are you a "Sipper"?

In a world that rushes to consume, a Sipper… well, sips.

This is a cultural shift.

A sipper rejects the fast, forgettable, mass-market chug in favour of the intentional, the sensory, the story-rich experience.

We’ve seen it already – with foodies.

They’re not restaurant critics.

They’re curious down to the crunch, eager to share the joy of every bite with someone who gets it.

We see it in fashion – where fast trends are being traded for designer-led, ethically made pieces. Jeans that last, boots with story, jackets that age with character.

Even in spiritual sense – we know burning the candle at both ends only gives us waxy fingers.

In a world where social media, the 24-hour news cycle and workplace pressure pushes us to our wit’s end, we're now taking a step back to reflect, meditate, “touch grass”.

But what about with drinks?

A Sipper values curiosity, not just habit.

They dive deeper into taste and texture. Presentation and experience.

Story, tradition, and the cultures that connect them all.

Slowing down isn’t about going backward — it’s how we move forward, meaningfully.

So, tell me, are you a Sipper?

Do you take an Epicurean approach to your coffee, wine, chai, cacao, mezcal, or [insert favourite liquid here]?

Let me know in the comments, and tell me about the most interesting drink you’ve tasted recently so I can try it too!

And if you’re interested in learning more about drinks from around the world and joining the global community of sippers, sign up for my SIP • EXPLORE • REPEAT newsletter HERE.

Stay curious, and keep sipping,

- Brodie